5 Common Myths About App Store Optimization – Best ASO Practices

These days Apps are Really big business. App sales are a $$ billion industry, as reported by Wall Street Journal (@WSJ). The global app economy will estimated to grow to 300 billion dollars by 2017. 

App store optimization (ASO) is red hot for marketers and experts. ASO in an attempt to enhance your ranking in the App Stores. Proper App Store Optimization can increase app downloads, sales, conversions and ultimately the builder’s revenue. A better rank ensures that your app becomes more visible to potential customers for relevant keywords. This brings in more traffic to your page in the app store. For a successful ASO process, you’ll need to have an in-depth understanding of your targeted customer base. This means you must know the keywords what your potential customers are likely to type in for finding apps similar to yours. 

How Important is App Store Optimization?

Why App store optimization is important?

It’s only because customers are searching for those apps. It’s reported that over 65% of app purchasers browse the App Store to discover new apps. Without the right approach to App Store Optimization, your app could get lost in the crowd, and miss out on this business.

Apps will rule the world. The future of mobile apps is clearly still uncertain. App creation and purchasing is on the rise. With a billion cell phones in the world, people are buying apps to eat, shop and go, but they’re also paying for more apps.

In this article, I’m going to set a few common myths about app store optimization. 

  • ASO’s about rankings, not keywords 
  • A good meta description will do the job Descriptions don’t make a difference to ASO All it takes is to enter an app in the store

How To Choose Keywords For App Store SEO - Keyword Selection Process

The following are some tips to help you find the right keywords for your app. 

Keyword Spying and Places to Get Keyword Ideas

Where would you find the right keywords for your mobile app? Honestly, there are lots of options to begin with but perhaps the best one to start your quest is the Google Keyword Planner Tool. Besides, there are other similar kind of suggestion tools that can help you find a few good keyword candidates. These tools will provide you some good keyword ideas to begin with. In simple words, you need to do some serious keyword spying. Most ASO tools provide reports for your competitor's keywords. Use this insight to get an idea about the kind of keyword or search terms people are using App Store Optimization process. If used properly, keyword spying will help you get targeted ideas while saving a lot of your research time. Hashtag search can also help you discover some great keyword ideas. 

Go Long Tail While Apple limits the iOS apps’ keywords field to 100 characters, there is no such limitations for Android apps. In fact, there is no keyword field Google Play Store like Apple. This means you need to put your keywords in the “long-description” field, which allows as much as 4000 characters, allowing you to insert keywords as much as 5 times within the description. Trending How simplifying your language can improve service Conquer attribution: Make every interaction count 4 digital challenges that CRM could solve in 2016 But why am I telling you all these things? Simply because I want you to aim for one element many app marketers overlook – long tail keywords. Most mobile app marketing companies target one-word keywords only to find that their apps are hardly ranking well for its keywords. A much better option is to aim for multi-word keywords or long tail keywords. Marketers often argue that long tail keywords aren’t searched as frequently as target one-word keywords. And they are right about it as well. But what they fail to realize that being less searched terms, long tail keywords also have lower competition. This increases your chances of ranking higher on the app store for those keywords. 

Keyword Localization A lot of apps today are available in several languages, targeting the international market. If you too have a similar business idea, it is highly recommended to localize your keyword optimization. Your keywords must cover your targeted languages to increase its discoverability when people are search for your apps in their native language. Start with translating the description and keywords of your app and then gradually translate the app title and screenshots too. Both Apple and Google have guidelines for app developers who want to localize their app store keywords. 

Conclusion While SEO and ASO are quite similar in nature when it comes to keyword selection process, there is one big difference between them which is actually a good news for marketers. SEO takes time to show significant results; but with ASO you can reap the benefits of keyword optimization almost immediately, provided you target the right keywords. The tips mentioned here will help you to brainstorm for the right keywords so that you can select the best ideas to boost your app’s performance on the app stores. Happy hunting!

Selecting the Right Keyword for App Store SEO like a Pro

Where to Find the Right Keywords
Keyword Spying

Keyword Suggestion Sites

How to Select Keywords



Google Trends

Google Keyword Planner 

App Store Optimization (ASO) Tips and Strategies in 2016