5 Common Myths About App Store Optimization – Best ASO Practices
These days Apps are Really big business. App sales are a $$ billion industry, as reported by Wall Street Journal (@WSJ). The global app economy will estimated to grow to 300 billion dollars by 2017. App store optimization (ASO) is red hot for marketers and experts. ASO in an attempt to enhance your ranking in the App Stores. Proper App Store Optimization can increase app downloads, sales, conversions and ultimately the builder’s revenue. A better rank ensures that your app becomes more visible to potential customers for relevant keywords. This brings in more traffic to your page in the app store. For a successful ASO process, you’ll need to have an in-depth understanding of your targeted customer base. This means you must know the keywords what your potential customers are likely to type in for finding apps similar to yours. How Important is App Store Optimization? Why App store optimization is important? It’s only because customers are searching for those apps. It’s reported that over 65% of app purchasers browse the App Store to discover new apps. Without the right approach to App Store Optimization, your app could get lost in the crowd, and miss out on this business. Apps will rule the world. The future of mobile apps is clearly still uncertain. App creation and purchasing is on the rise. With a billion cell phones in the world, people are buying apps to eat, shop and go, but they’re also paying for more apps. In this article, I’m going to set a few common myths about app store optimization.
IT IS ALL ABOUT DOWNLOADS & RATINGS
CHANGING YOUR APP’S TITLE REGULARLY BOOSTS YOUR ASO
IT IS ALL ABOUT THE KEYWORDS
ASO’s about rankings, not keywords
A good meta description will do the job Descriptions don’t make a difference to ASO All it takes is to enter an app in the store